Build-to-rent giant takes a side-swipe at landlords as it trumpets benefits

Build-to-rent developer Grainger has taken a dig at private landlords by extolling the virtues of the purpose-built sector.

Naming decorating restrictions and restrictive tenancies as some of the common myths around rental properties – obliquely referring to the perceived drawbacks of the traditional PRS – resident services manager James Bell says contrary to popular belief, those in a rental property aren’t completely limited when it comes to decorating or doing DIY.

“Some build-to-rent operators go one step further and in many properties allow residents to paint the walls within their apartment, providing they have signed up for a reasonable length of tenancy and that the space is returned to its original condition before vacating the property,” he explains.

Unbreakable

Bell says another common myth is that renting involves lengthy unbreakable contracts that can incur charges when a contract or lease is prematurely ended by a tenant.

“Many build-to-rent developments offer flexible solutions for residents, such as ‘stay as long as you want’ tenancy options in the case of Grainger,” he adds.

“This flexibility offers residents peace of mind, as well as the opportunity to relocate, downsize or upsize at far greater ease.”

Although all landlords will soon have to accept reasonable requests for pets as part of the new renting reforms, he says Grainger already has multiple pet-friendly properties which allow residents to live with their furry friends at home.

“Some developments even offer residents doggy bowls, water, and treats for dogs,” adds Bell.

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