Letting platform launches unusual incentive for tenants – a week’s rent to film a virtual tour

Landlords using a new online property listing site can give tenants a ‘golden goodbye’ when they move out to reward them for finding new tenants.

In a first for the UK lettings market, landlords using Mashroom.com can gift tenants one week’s rent once they’ve organised a successful viewing and a new tenant has moved in.

Once they list their property, it goes on Zoopla and Rightmove, potential tenants will register an interest, the landlord does the necessary checks – then leaves it all to the tenants to set and conduct viewings when it suits them.

If physical meetings are impractical, tenants can either record a video to email or take people on a virtual tour using a phone or tablet with live commentary and Q&A.

According to the start-up, this means that properties will hopefully rent more quickly so landlords avoid void periods, and should work out cheaper than paying upwards of £300 for a lettings agent tenant search.

It’s also a win-win for both sets of tenants, CEO Stepan Dobrovolskiy tells LandlordZONE.

“Outgoing tenants aren’t usually thinking about new tenants coming in, so properties often look messy when it comes to property photos and viewings,” he says.

“By using our free tenant team-up we incentivise outgoing tenants to present a clean and tidy property. They’re also the best people to speak to, to get an honest opinion about the property, which new tenants appreciate.”

It’s still early days for the UK-wide platform, which has big plans to grow the concept, but it’s buoyed by the positive feedback so far.

Dobrovolskiy adds that landlords have also had the added bonus that while their tenants showcase a property and build a relationship with incoming tenants, they’re also leaving the house in a much better state than they otherwise might.

Visit Mashroom.

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